This event was designed to kick off the launch of the Nike x Matthew M Williams collection. The event centered around an immersive, sensory workout experience at the Nike headquarters in LA. The experience used light and sound to help facilitate a unique and engaging physical experience.


Custom, programmable light structures surrounding the gym mirrored and responded to the currated playlist and ambient sounds playing in time to the workout led by Nike trainers. The result was an all-encompassing physical experience.
Summer 2018
Institute