Set design and creative direction by Institute for Justin Alexander Singature’s SS20 Campaign.

The set was inspired by the design and creation process of the gowns as well as classical construction materials and methods used in this process particularly muslin fabric used in early stages of design. 
The set was later used during the Justin Alexander SS20 Bridal Runway Show during Bridal Fashion Week in NYC. 

The labyrinth-like set provided an interesting and dynamic environment for the models to wind through during the show providing a unique experience for guests.
Spring 2019
Institute

























Full spread in the Vogue 2019 September Issue





Justin Alexander SS20 Bridal Fashion Show